For makers

Submit Your Marketing Tool

Marketers are the toughest audience for a marketing tool. They know every trick on a landing page because they use them, and they discount any claim without a number next to it.

So the listing that works here is the plain one. What it measures or automates, which channels it covers, and what it costs per month at a real volume.

Marketing Tools on Tool Index Right Now

Live from the catalog, so you know what yours sits next to.

144
listed and approved
12
added in the last 30 days
48%
are freemium, the most common model
4
categories to list in

How They Price

Freemium 48%
Paid 30%
Free 18%
Open source 4%

Share of listed marketing tools by pricing model, among those that state one.

Marketing66Analytics43SEO Tools26E-commerce23

Recently Listed Marketing Tools

Real listings, newest first. Open one to see what a finished listing looks like.

What We Check Before a Listing Goes Live

Every submission is reviewed before it goes live. For marketing tools, these are the things that decide it.

  1. 1 Claims on the site have something behind them, such as a case study, a screenshot of real data or a public demo.
  2. 2 Pricing says what it is based on, whether contacts, sites, keywords, events or seats.
  3. 3 The product is live, not a lead form for an agency.
  4. 4 Data sources are named. For SEO and analytics tools especially, buyers want to know where the numbers come from.

Write a Listing People Act On

We write the listing from your site, so these land best when your site says them too.

  • Say which channels or platforms it covers, by name. Google Ads, Shopify, LinkedIn, whatever it is.
  • Give one honest before and after, with the number and the time it took.
  • Name the tool you replace, and the price difference if you are cheaper.
  • Show the report or dashboard a customer actually sees.

What It Costs

Free Listing

$0

Goes live in 7 to 14 days. Needs a small nofollow link back to Tool Index on your site, which we check before publishing.

Instant Submission

$29.99

Reviewed within 24 hours and featured for 7 days. No link back needed.

Launch Bundle

$39.99

The instant listing plus a 2,000+ word editorial review with screenshots. Featured for 7 days.

Premium Submission

$149.99

Featured for 30 days with a homepage spotlight and social promotion.

Payment buys speed and placement. It never buys a better review or a higher score.

Where Else to Launch

No single directory makes a launch. These are the places makers of marketing tools get real users from.

G2 and Capterra
Marketing teams read reviews before they book demos. A few honest reviews matter more than a launch.
Product Hunt
Marketing tools do well there because the audience overlaps with growth people.
Indie Hackers
Founders there are often the exact buyer for a small marketing tool.
Your own data
A public study built with your tool earns links and attention no directory can.

Common Questions

Which tools count as marketing tools?
Marketing automation, SEO, analytics and ecommerce tools. Sales software sits under the SaaS guide.
Is listing a marketing tool free?
Yes. A free listing needs a small nofollow link back to Tool Index on your site and goes live in 7 to 14 days.
Can I get a full review of my tool?
Yes. The App Review service is a 2,000+ word editorial review with screenshots, and payment does not buy the conclusion.
Do you accept agencies?
Only software. An agency service with a dashboard on top is not a tool listing.

Ready to List Your Marketing Tool?

It takes a few minutes. Paste your URL, say what it does, and pick free or fast.

Submit your marketing tool