Sell a Micro-SaaS
A micro-SaaS is the most common thing listed for sale by indie makers and the most commonly overpriced. Buyers of tiny products are buying a head start, not a business, and they price accordingly.
The good news is that the pool of buyers is large. Plenty of developers would rather pay a few thousand dollars for something with users and a domain than build the same thing from scratch and market it.
What buyers pay
Most micro-SaaS sell between $1,500 and $15,000
Under $500 MRR the multiple stops mattering and the sale price becomes a judgement about how much work the buyer saves. A polished product with a real domain, decent SEO and a documented codebase sells; a weekend project with a Stripe key does not.
If the product runs on paid AI APIs, show margin, not revenue. Buyers have been burned by products that cost more to run than they earn.
| No revenue, real users | $500 to $3,000 on assets and traffic |
|---|---|
| $100 to $500 MRR | $2,000 to $10,000 |
| $500 to $2,000 MRR | 2x to 3.5x annual revenue |
| Bundled with a content site | Content can double the price if it ranks |
Ranges reflect small-deal marketplaces in 2026 and move with the market. Your buyer decides the price; these numbers tell you where the conversation starts.
Before you list
- A screenshot of the last six months of processor revenue, plus the churn number you actually observe.
- A short README that lets a stranger deploy the product in an afternoon.
- The list of everything the product depends on, with monthly cost next to each item.
- Analytics for the marketing site and the app, separately.
- What you would do next with it. Buyers of small products want a roadmap they can execute.
What moves at closing
The buyer pays Tool Index once you've both signed. Then, in this order:
- Repository and deployment access, with the buyer deploying once while you watch.
- Domain transfer or registrar account handover.
- Payment processor migration, or a documented plan to move subscriptions.
- Social accounts, mailing list and any listings on directories.
- A short call or written handover for the parts only you know.
You mark the deal delivered with a note of what moved. The buyer confirms inside the inspection window and the money is released to you, minus 1 percent (minimum $19, maximum $199) and the card processor's fee. If they open a dispute, a person reviews the delivery evidence before anything moves.
What kills deals
- Revenue that comes from one customer.
- A codebase that only builds on your laptop.
- A domain registered on someone else's account.
- Traffic that is mostly bots or a single viral post from months ago.
Questions
- Is $300 MRR worth listing?
- Yes, if the product is finished and the numbers are real. Buyers exist for products this size because they are cheaper than a month of engineering time.
- Should I keep running it while listed?
- Keep it running and keep support answered. A product that decays while listed loses buyers quickly, and the listing review checks that the product is live.
- What does Tool Index charge?
- A one-time $49 listing fee and, when a deal closes, 1 percent of the price with a $19 floor and a $199 cap, plus the card processor's actual fee. The buyer's money is held by Tool Index until you've delivered.
Ready?
Listing costs $49 once and is reviewed within a business day. Buyers pay nothing extra; the closing fee comes out of the release.
List your micro-SaaS