AI Visibility

AI Visibility is a free tool that measures how often major AI assistants mention your brand when users ask for recommendations. You enter your brand name and website URL, and it queries ChatGPT, Claude, Gemini, and Perplexity to see whether they name you in their answers. The result is a visibility score that tells you how well positioned you are in AI-driven discovery, a metric that barely existed a year ago but is becoming increasingly relevant as more people turn to AI assistants instead of traditional search engines to find products and services.

The shift it addresses is real and accelerating. When someone asks Claude which project management tool to use, or asks ChatGPT for the best email marketing platform, or asks Perplexity to compare CRM options, your brand either appears in that answer or it does not. Ranking well on Google does not guarantee you will be mentioned. The training data, the sources the AI cites, and the way your brand is discussed online all factor into whether an AI assistant names you when a user asks for recommendations. This tool lets you find out where you stand without manually typing prompts into four different AI interfaces and comparing the results yourself.

The output is more than a single number. You get a breakdown by platform showing which AI assistants mention you and which do not. Each platform has different data sources and retrieval methods, so visibility can vary significantly. The tool also shows the sources each AI cites alongside your mention, which gives you actionable insight into what content is driving your presence in AI responses. If your brand is missing from certain prompts, it identifies those gaps so you know where to focus content or PR efforts. Understanding which prompts you are absent from matters more than a generic score because it tells you specifically where to improve.

Competitor comparison is built in. You can check rival brands and see how your visibility stacks up against others in your space. This helps prioritize where to invest. If a competitor is getting mentioned on Perplexity but you are not, you know there is an opportunity to improve your presence on the sites Perplexity tends to cite. The comparison feature turns AI visibility from a curiosity into a competitive intelligence tool. You can track whether your investments in content, PR, or partnerships are translating into better positioning in AI outputs over time.

Reports are shareable and the tool tracks history, so you can monitor whether your AI visibility improves over time or whether a competitor is gaining ground. This turns it from a one-time curiosity check into a metric you can actually manage. Marketing teams doing content marketing or SEO can treat AI visibility as a new KPI alongside traditional search rankings. Agencies can use the reports to show clients where they stand and justify investments in LLM optimization strategies. The history feature lets you see trends, so you can correlate changes in visibility with specific campaigns or content pushes.

The target audience is broad. SaaS companies, e-commerce brands, marketing agencies, startups, B2B firms, healthcare providers, law firms, real estate professionals, fintech companies, educators, and consultants all fit. Basically, any brand whose customers might ask an AI assistant for a recommendation. Local businesses are included too, since AI assistants increasingly answer queries like best coffee shop near me or recommended plumber in Austin. If your customers could plausibly type a question into ChatGPT or Claude that should lead to you, this tool tells you whether it actually does.

Usage is simple. You do not need an account to run a basic check. Enter your brand and URL, wait a few seconds while it queries the AI platforms, and see the results. The interface is clean and gets straight to the point without onboarding friction. For ongoing tracking, shareable reports, and historical comparisons, you will want to create an account, but the barrier to a first check is zero. The tool is completely free with no paid tier mentioned on the site, which makes it easy to try without commitment. There are no hidden costs or paywalls on the features described.

AI Visibility sits in a new category of marketing tools focused on LLM optimization rather than search engine optimization. As AI assistants become a primary way people discover products, understanding your position in their outputs becomes as important as understanding your Google rankings. Traditional SEO still matters, but it is no longer the whole picture. This tool gives you that baseline for free and makes it easy to track a metric that most competitors are probably not watching yet.