Dub

Dub

Open source link management platform for modern marketing teams

About Dub

Dub is an open-source link management platform built for modern marketing teams and developers. It goes far beyond simple URL shortening, offering branded short links, detailed analytics, QR code generation, and a developer API that integrates link management into any application. Every link you create through Dub tracks clicks, geographic distribution, device types, referrer sources, and browser information in a clean, real-time dashboard. Dub supports custom domains so your short links match your brand, link expiration for time-sensitive campaigns, password protection for private links, and deep linking for mobile apps. The geo-targeting and device-targeting features let you redirect users to different destinations based on their location or device. For developers, the REST API and TypeScript SDK make it easy to programmatically create, update, and analyze links. Dub supports link tags and comments for organization, workspaces for team collaboration, and webhook events for real-time notifications. The open-source version can be self-hosted, while Dub Cloud offers a free tier with 25 links per month and 1,000 tracked clicks. For businesses doing content marketing, affiliate tracking, or any campaign that relies on link sharing, Dub provides Bitly-level functionality with modern developer experience and transparent pricing.

Key Features

  • Branded short links with custom domains
  • Detailed click analytics with geo and device data
  • QR code generation for each link
  • Conversion tracking and attribution
  • Developer API for programmatic link management
  • Team workspaces and collaboration
  • Open source and self-hostable

Pros & Cons

What we like

  • Beautiful and intuitive dashboard
  • Open source with self-hosting option
  • Generous free tier for small projects
  • Analytics are detailed and actionable
  • Developer API is well-documented

Room for improvement

  • Free tier has link creation limits
  • Advanced features require paid plans
  • Smaller feature set than enterprise link platforms
  • Self-hosting requires some setup effort

Best For

Creating branded short links for marketing campaignsTracking click-through rates on shared contentGenerating QR codes for offline-to-online marketingAttribution and conversion tracking for linksManaging team link resources in a shared workspace

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