Plausible

Plausible is a lightweight, open-source web analytics tool built as a privacy-friendly alternative to Google Analytics. The entire tracking script is under 1KB, compared to Google Analytics at 45KB+, making your site measurably faster. Plausible is fully GDPR, CCPA, and PECR compliant without requiring cookie consent banners because it does not use cookies or collect personal data. Despite its simplicity, the dashboard provides all the essential metrics: unique visitors, pageviews, bounce rate, visit duration, referral sources, UTM campaign tracking, top pages, geographic data, device and browser breakdown, and goal conversions. You can set up custom events to track button clicks, signups, file downloads, and other interactions. Plausible supports revenue attribution, funnels, and custom properties for more detailed analysis. The dashboard is a single page with clean, intuitive design, no overwhelming menus or hidden reports. You can share public dashboards, embed stats on your site, and access everything via API. Self-hosting is available via Docker, or use their managed cloud service starting at $9 per month for 10K monthly pageviews.