Mallary

Mallary is a unified social media API that lets developers and AI agents publish content across ten major platforms through a single endpoint. Instead of juggling separate integrations for YouTube, Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, Threads, Reddit, and Snapchat, teams can send one payload and have it distributed everywhere. The platform handles all the OAuth complexity, token refresh cycles, and rate limit management that typically consumes engineering hours when building multi-platform publishing systems. A single POST request to the API with a bearer token, message content, media URLs, and target platforms handles everything downstream without requiring separate authentication flows for each destination.

The publishing system supports platform-specific formats automatically. YouTube Shorts, Instagram Stories, TikTok carousels, and other native content types work without requiring developers to restructure their payloads for each destination. Media uploads accept both images and videos, and the API handles format conversion and specification compliance for each platform's requirements. Scheduled posting lets content queue up for later publication with automatic execution at the specified time. The system includes automatic retry logic with exponential backoff up to three attempts when platforms experience temporary issues, which reduces failed posts without requiring developers to implement their own retry mechanisms or monitor for failures manually.

Beyond publishing, Mallary provides engagement tools through its comment retrieval and reply endpoints. The comments API pulls responses from six supported platforms into a unified format, and the reply endpoint lets applications respond programmatically without switching between platform interfaces. When publishing posts, users can automatically add up to three comments to seed discussion without making separate API calls. The Pro tier and above includes AI-powered auto-replies that can respond to comments automatically based on configured parameters, handling engagement at scale without manual intervention from social media managers.

Analytics tracking runs across all connected platforms with hourly refresh cycles, aggregating views, likes, comments, and engagement metrics into unified dashboards accessible through both the web interface and API. Teams can compare channel performance side by side and identify which content resonates on which platforms without exporting data from multiple analytics dashboards. The top posts view surfaces the best-performing content across all connected accounts. Rate limits apply per user per minute across API, MCP, and CLI interfaces to ensure fair usage across the platform.

Integration pathways extend beyond direct REST API calls. The official n8n community node enables workflow automation without custom code for teams already using that platform. Make.com and Zapier connections support similar no-code implementations through their respective marketplaces. For AI agent developers, Mallary exposes a Model Context Protocol server endpoint that ChatGPT, Claude, Gemini, Grok, and Cursor can interact with natively for conversational social media management. A command-line interface available through npm handles scripted workflows for teams that prefer terminal-based automation over REST calls or visual workflow builders.

The platform operates exclusively through official APIs from Meta, Google, TikTok, LinkedIn, Pinterest, and X. Mallary holds Meta Verified Tech Provider status, which means the integrations go through formal partnership channels rather than relying on scraping or unofficial endpoints that might break without warning. When platforms change their APIs, Mallary monitors for updates and adjusts integrations accordingly so downstream users don't need to modify their implementations. All publishing infrastructure runs on US-based servers with idempotency protection that prevents duplicate posts when API calls retry due to network issues.

Pricing starts at ten dollars monthly for the Starter tier, which includes four accounts per platform and 120 posts monthly with posting pausing when limits are reached rather than incurring overage charges. The Pro tier at twenty-four dollars monthly removes the post limit entirely and adds AI auto-replies with support for ten accounts per platform plus priority support for faster issue resolution. Business accounts at eighty-two dollars monthly scale to fifty accounts per platform with dedicated support, faster processing for high-volume workflows, and all Pro features included. Annual billing offers a seventeen percent discount equivalent to two months free. All plans include dashboard access, REST API, scheduling, analytics, comment management, bulk uploads, and MCP plus CLI support, with a fourteen-day free trial and a thirty-day money-back guarantee on all tiers.