Hailuo AI

Hailuo AI

MiniMax's AI video generator that turns text prompts and still images into cinematic 1080p clips

Freemium
4.6 (7 reviews)

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About Hailuo AI

Hailuo AI is MiniMax's AI video generator that turns text prompts and still photos into short cinematic clips, typically at 1080p. It is aimed at social creators and small teams who want eye-catching motion without a camera, a crew, or a heavy editing suite. You start from a prompt or an uploaded image, optionally lean on a template, and the model returns a finished clip ready to post.

The draws here are speed and motion quality. Generations often land in roughly thirty to ninety seconds, and the model handles realistic physics and movement well, which keeps results from feeling stiff. Beyond plain text-to-video, it offers image-to-video animation and frame controls where you can set start and end frames to shape a custom move, plus a catalog of themed templates for effects like transformations and cinematic sequences. A free tier lets you experiment before committing.

Pricing is freemium, with paid plans removing the watermark and granting commercial usage rights, which matters once your clips go anywhere client-facing. Hailuo is a good fit for quick social content, animating product or concept stills, previsualization, and grabbing B-roll, especially when turnaround speed is the priority.

Key Features

  • Text-to-video generation from written prompts
  • Image-to-video that animates a single still
  • Up to 1080p output on the Hailuo 02 and 2.3 models
  • Director-style camera controls via bracketed keywords
  • First and last frame keyframe control
  • Built-in AI image generator alongside the video maker

Pros & Cons

What we like

  • Fast generation, often 30 to 90 seconds per clip
  • Strong realistic physics and motion handling
  • Free tier lets you test before paying
  • Paid plans remove the watermark and grant commercial rights

Room for improvement

  • Clips are short, capped around 6 to 10 seconds
  • Free outputs are watermarked and limited to lower resolution
  • 1080p costs far more credits than lower settings
  • Failed or filtered generations can still burn credits

Frequently Asked Questions

What is Hailuo AI?
Hailuo AI is MiniMax's text-to-video and image-to-video generator, known for smooth, expressive motion and strong prompt following. It produces short clips from a description or a starting image and is aimed at fast, social-friendly video creation.
Is Hailuo AI free?
Yes, there is a free tier with a daily allotment of credits, though free generations are slower, carry a watermark, and are not licensed for commercial use. Paid plans start around 10 dollars a month and run up toward roughly 95 to 200 dollars a month for high-volume or unlimited use as of 2026. Pricing and credit costs change, so check the site.
Who is Hailuo AI for?
Hailuo AI is for hobbyists and short-form creators who want lively, natural motion without a steep learning curve. The generous free credits make it a good entry point for testing AI video, while the cheaper paid tiers suit creators producing regular social clips on a budget.
How long are Hailuo AI videos?
Hailuo generates short clips, typically in the range of several seconds per generation rather than full-length scenes, with newer model versions improving consistency and complex motion. For longer pieces you stitch multiple generations together in an editor, which is normal for current AI video tools.

Best For

Short cinematic clips for social mediaAnimating product or concept images into motionStoryboarding and previsualization for video projectsB-roll and background footage for editors

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Reviews (7)

K
Khalid Taylor Verified

It just works

Tried Hailuo AI on a side project first, then rolled it out everywhere. Their take on built-in ai image generator alongside the video maker is genuinely good. Mostly using it for b-roll and background footage for editors. Recommending it to people in a similar spot.

2/21/2026 13 found this helpful
S
Sora Meyer

The kind of tool you forget you are paying for

Hadn't planned on switching, but Hailuo AI was hard to ignore. Real selling point for me was paid plans remove the watermark and grant commercial rights. It has been a fit for short cinematic clips for social media. Would sign up again without thinking twice.

3/25/2026 10 found this helpful
R
Ren Nielsen

Finally something that fits

Hailuo AI solves a real problem for me without making a fuss about it. Support actually answered when I had a question, which surprised me. The output quality holds up better than I expected. It fits well for short cinematic clips for social media. It earns its place in my stack.

6/12/2026 9 found this helpful
R
Ryota Fischer

Good, with a few caveats

Started using Hailuo AI casually, now it is pinned in my dock. What stands out is how it handles free tier lets you test before paying. My only gripe is clips are short, capped around 6 to 10 seconds.

3/16/2026 9 found this helpful
M
Maximilian Fischer

Onboarded the team in a day

Hadn't planned on switching, but Hailuo AI was hard to ignore. It slotted into my routine without much fuss. It just works, day after day, without surprises. Mostly using it for b-roll and background footage for editors.

6/17/2026 8 found this helpful
D
Daiki Lund Verified

Onboarded the team in a day

Hailuo AI solves a real problem for me without making a fuss about it. Real selling point for me was strong realistic physics and motion handling. It has been a fit for storyboarding and previsualization for video projects. Recommending it to people in a similar spot.

6/6/2026 3 found this helpful
D
Dmitri Iyer

Genuinely impressed

Have been running Hailuo AI for a while, here is where I land. The director-style camera controls via bracketed keywords is more useful than I expected. The output quality holds up better than I expected. Would sign up again without thinking twice.

7/11/2026