Cometly

Cometly is a marketing attribution platform built specifically for B2B SaaS teams that need to know which ads actually drive revenue, not which ones drive clicks. Anyone running paid acquisition for a software product knows the gap, the ad platforms report conversions, your CRM reports deals, and the two never quite line up, so you end up guessing which campaigns deserve more budget. Cometly's job is to close that gap by stitching the full customer journey together, from the very first ad click through to closed-won ARR, and pulling ad platforms, CRMs, and payment processors into one dashboard so the numbers finally agree. It was founded by Grant Cooper and Matt Pattoli, and its customer list includes recognizable names like ClickFunnels, Trainual, Instantly, and GetResponse. The tracking foundation is where this kind of tool lives or dies, and Cometly combines a few approaches. The Comet Pixel does cookieless, cross-device visitor tracking, server-side tracking captures events that survive ad blockers and OAuth login flows where browser tracking falls apart, and multi-touch attribution ties every touchpoint back to revenue rather than crediting only the first or last click. It auto-captures the events SaaS teams care about, signups, trials, upgrades, and downgrades, so you're not hand-instrumenting every conversion. On top of that sits an Ask AI feature that lets you query your attribution data in plain English instead of building reports by hand. The reporting layer turns that data into decisions. You get unified dashboards for pipeline, customer acquisition cost, return on ad spend, and lifetime value, account journey views that show every touchpoint a given account hit on its way to a deal, and customizable dashboards you can build without writing SQL. The integration story is the other half of the value. Cometly does two-way sync with HubSpot, Salesforce, and Snowflake, so attribution data flows both into and out of your CRM. A Conversion API feeds clean conversion data back to Meta and other ad platforms to improve match quality, the company cites Meta match quality as high as 9.3 out of 10, which directly helps the algorithm optimize. There's data-warehouse sync, an MCP server that lets AI agents like Claude and ChatGPT query your attribution data directly, and more than seventy native integrations across ad platforms, CRMs, and payment processors like Stripe. Rounding it out is an AI Ads Manager that helps manage campaigns and rebalance spend, plus ICP audience building from your highest-value customers that syncs back to the ad platforms. Pricing is deliberately not self-serve, and the reasoning is sound. Cometly doesn't offer a free trial because attribution is useless until your CRM and ad platforms are actually connected and feeding data, so instead of a trial they provide professional onboarding with a dedicated specialist. Pricing is usage-based, tied to your website session volume, across two plans. Core includes the full attribution platform, pixel and server-side tracking, multi-touch attribution, dashboards, the AI features, the Conversion API, the ad manager, and the seventy-plus integrations. Enterprise adds a dedicated solutions engineer, warehouse sync, the MCP server, API access, Snowflake and BigQuery support, higher usage limits, and a dedicated success manager. Both bill monthly or annually, with annual saving twenty percent, and tiers auto-upgrade as you cross ninety percent of your session limit. Both are quoted through sales. The strengths are focus and depth. This is built for B2B SaaS revenue attribution specifically, not retrofitted from an ecommerce tool, and the seventy-plus integrations plus CRM and warehouse sync mean it can actually see the whole journey. The Conversion API improving ad-platform match quality is a concrete, measurable benefit that goes beyond reporting and actively improves your ad performance. The honest weaknesses are the flip side of that depth. There's no free trial, so you can't poke around before talking to sales, and pricing isn't public and scales with session volume, which makes it hard to estimate your cost upfront. It requires real setup, connecting your CRM and ad platforms, before it produces anything useful, so it's not a plug-and-play afternoon project. And for very small or early-stage ad budgets, the whole thing is overkill, the value only shows up once you're spending enough on paid that misattributing it actually costs you money. Who it fits: B2B SaaS marketers and RevOps teams running real paid budgets who are tired of guessing at ROI and need to prove which ads drive closed revenue. Who should skip it: tiny ad budgets and teams not yet running meaningful paid acquisition. Against alternatives like HockeyStack, Dreamdata, and Hyros, Cometly's edge is the tight B2B SaaS focus, the strong CRM and warehouse sync, and the Conversion API loop that feeds clean data back to the ad platforms.