
MadLeadz
B2B lead generation with verified emails and a documented reason to reach out now
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About MadLeadz
MadLeadz is a B2B lead generation service that delivers verified work emails alongside research explaining why each prospect is worth contacting right now. Instead of handing you a raw list and leaving you to figure out the pitch, it includes the signal, the source, and the date so you can open with something specific rather than a generic template. The service operates on a glass box model, showing you the exact query and criteria behind every lead so you understand why someone made the list rather than trusting an opaque algorithm. This transparency extends to every step of the process, from how your ICP was interpreted to which signals triggered each lead delivery.
The core problem it addresses is the gap between having a list and having a reason to reach out. Most lead databases give you names and emails, then leave you to write the same cold opener everyone else sends. MadLeadz works differently by identifying buying signals, things like hiring surges, new job postings, funding rounds, or product launches, and attaching those to each lead with a link to where the information came from. This lets you reference something real in your first sentence, which tends to get more replies than opening with your own pitch. Each lead comes with a receipt showing the discovery date, the relevance score on a 0 to 100 scale, and the specific trigger that made them worth contacting this week rather than last month. The sourcing is traceable, so you can verify the signal yourself before reaching out if you want additional confidence.
All emails are SMTP-verified, meaning the service confirms the mailbox exists and accepts mail before including it in your delivery. If an email bounces or turns out to be undeliverable, you do not pay for it. This is a meaningful protection for anyone who has been burned by list vendors selling recycled or stale contacts. The verification happens before delivery, not after, so your credits only go toward addresses that actually work. Rejected leads do not consume your monthly quota, which makes the pricing more predictable than services that charge per lookup regardless of outcome. The pay-per-delivery model aligns the service's incentives with yours, since they only get paid when they deliver a contact you can actually reach.
The workflow starts with describing your ideal customer profile and your pitch. MadLeadz then identifies matching prospects, verifies their emails, and delivers them with research briefs and source documentation attached. You handle all outreach yourself, so this is not an outbound agency or done-for-you service. It is a research and verification layer that feeds into whatever cold email or sales process you already run. Lead delivery begins within minutes of signup, and the platform continuously matches new signals as they emerge, refreshing receipts weekly, daily, or in real-time depending on your plan tier. The continuous matching means your pipeline stays fresh without requiring you to repeatedly describe what you are looking for or manually trigger new searches.
Integration options include native HubSpot sync, CSV exports, and Trello boards. The HubSpot integration pushes contacts, companies, and research notes directly into your CRM without manual imports, preserving the signal data and source links so your sales team has context when they follow up. For teams not ready for a full sales stack, the Trello export creates a lightweight prospecting tracker where each card represents a lead with all the attached research. A REST API and webhooks are available on the Scale plan for custom integrations with your own systems, which is useful if you have built your own outreach tooling or want to pipe leads into a different CRM. The flexibility in export formats means you are not locked into a single workflow to use the service.
Pricing is tiered by volume. The Starter plan runs $75 per month for 50 leads and one ICP with weekly receipt refreshes. Growth is $300 per month for 250 leads across three ICPs with daily refreshes and three seats. Scale is $998 per month for 750 leads, up to ten ICPs, real-time refreshes, and ten seats. These are launch prices, so they may increase as the product matures. Monthly credits reset without rollover, and there are no long-term contracts, so you can cancel anytime without penalty. You only pay for leads that actually deliver, which reduces the risk of paying for dead contacts and makes the cost per usable lead more predictable than platforms that charge for lookups regardless of deliverability.
The service is aimed at solo founders, small sales teams, and B2B agencies that need to build targeted prospecting lists without hiring researchers or subscribing to expensive data platforms. If you already have a cold email workflow but struggle with sourcing fresh, relevant contacts with a reason to reach out, this fills that gap. MadLeadz is built by The Mad Botter, the team behind Coder Radio, which gives it a technical founder sensibility rather than a pure marketing background. The focus on transparency, verifiable sourcing, and pay-per-delivery reflects a product built by people who have been on the receiving end of questionable lead lists and designed something they would actually want to use themselves.
Key Features
- SMTP-verified work emails
- Signal-based lead research
- Linked source documentation
- Native HubSpot integration
- Multiple ICP support per plan
- Pay only for delivered leads
Pros & Cons
What we like
- Each lead comes with a documented reason to reach out
- You only pay for emails that actually deliver
- Research includes links to original sources
- Integrates with HubSpot and exports to CSV or Trello
Room for improvement
- No free tier available
- You handle all outreach yourself
- Lead volume is capped by plan tier
- Younger product with a smaller user base
Frequently Asked Questions
What is MadLeadz?
How does MadLeadz verify emails?
Does MadLeadz send emails for me?
What does MadLeadz cost?
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