Voris

Voris is a privacy focused analytics platform built specifically to track how AI assistants reference your website and measure the resulting visitor behavior. As ChatGPT, Claude, Perplexity, Gemini, and Grok increasingly drive traffic to websites through citations in their responses, most analytics tools have no way to connect those AI mentions to actual visits and conversions. Traditional referral tracking breaks down when visitors come through AI chat interfaces that don't pass standard referrer information, leaving website owners with mysterious traffic spikes they cannot attribute to any source. Voris fills that gap by monitoring all five major AI platforms and linking citations directly to downstream user actions on your site. If an AI assistant recommends your product in a conversation and someone clicks through to your website, Voris shows you exactly what happened and what the visitor did afterward, connecting the AI mention to real business outcomes.

The platform operates with a privacy first architecture that eliminates common analytics headaches. It uses zero cookies, no browser storage, and stores no personal data whatsoever. This means no consent banners cluttering your site, no GDPR complications requiring legal review, and no visitor tracking that could trigger privacy regulations in various jurisdictions. The entire infrastructure is hosted in Germany for EU compliance, which matters for businesses serving European customers or operating under strict data residency requirements. The tracking script weighs under 2 kilobytes and loads asynchronously so it never blocks page rendering or slows down the experience for your visitors. You can drop it into any site alongside existing analytics tools like Google Analytics or Plausible without replacing anything, duplicating functionality, or introducing performance regressions. Voris focuses specifically on AI traffic attribution without trying to become your only analytics solution.

Implementation takes about 60 seconds. You add a single script tag to your site header and start seeing data within seconds of the first visit. There's no complex configuration, no SDK to integrate, and no tagging scheme to maintain. Voris tracks four distinct stages of the AI to conversion pipeline, giving you visibility into the complete journey. Citations show what AI assistants are saying about your website and products in their responses. Visits measure the actual traffic those mentions generate when users click through. Behavior tracks what visitors do once they land on your pages, including scroll depth, clicks, and navigation patterns. Conversions capture the actions that actually matter to your business, whether that's signups, purchases, or other goal completions. Most analytics platforms treat AI traffic like any other referral source, completely missing the crucial connection between what an AI said about you and what happened because of it.

The pricing structure includes a free tier for getting started and testing whether AI traffic is meaningful for your site, with paid plans beginning at $29 per month. Annual billing knocks 20 percent off the price for anyone ready to commit to ongoing AI traffic monitoring. Every paid tier includes monitoring across all five major AI platforms since that comprehensive coverage is the core value proposition rather than an upsell. There's a 14 day trial on paid tiers that doesn't require a credit card, so you can evaluate the full feature set with your actual traffic before deciding whether the insights justify the cost. For website owners who have noticed mysterious traffic spikes that don't show up in standard referrer reports or who want to understand their visibility in AI generated recommendations, Voris provides attribution that generic analytics tools simply cannot offer without extensive custom development.

Voris targets website owners, marketers, and founders who recognize that AI driven traffic is becoming a significant discovery channel but lack visibility into how it actually works for their specific sites. The shift toward AI assistants as search alternatives means traditional SEO tracking tells an incomplete story. People ask ChatGPT or Claude for product recommendations, receive an answer that mentions your company, and then visit your site with no referrer information attached because it came from a chat interface rather than a search results page. Without specialized tracking, that traffic looks organic or direct, and you have no way to know that AI recommendations are driving it or which recommendations are most effective. Voris solves that specific problem, which grows more relevant each month as AI assistants become primary discovery tools for a growing segment of users. The privacy first approach means you get these insights without compromising on data protection principles or adding tracking that would require visitor consent.