Voris

Voris is an analytics platform built specifically for the shift toward AI-influenced traffic. It tracks when AI assistants cite your website, then connects those citations to actual visits and conversions. If you've noticed traffic showing up with no referrer and wondered whether it came from ChatGPT, Perplexity, or Claude, this is the tool that answers that question.

The problem it solves is visibility into a traffic source that traditional analytics can't see. When someone asks an AI assistant for a recommendation and it points them to your site, that visit looks like direct traffic. You can't attribute it, you can't measure it, and you can't tell whether your content is even being cited. Voris provides that layer by monitoring five major AI engines: ChatGPT, Perplexity, Gemini, Claude, and Grok.

The tracking works through a four-stage loop. First, it detects when you're cited by an AI assistant. Then it connects citations to visits when those users actually land on your site. It tracks behavior through your conversion funnel, and finally ties everything back to measurable outcomes. The result is a full picture from mention to money, which is the gap most site owners are flying blind on right now.

What sets Voris apart from other analytics tools is the privacy posture. The tracking script is under 2KB, loads deferred, and uses no cookies or browser storage. It doesn't collect personal data, which means you don't need a cookie consent banner. For sites that are trying to stay clean on GDPR and similar regulations, this removes friction. All infrastructure is EU-hosted in Germany, which matters if your compliance requirements specify data residency.

The platform also includes traditional web analytics, so you're not running two tools. You get pageviews, events, funnels, and segments alongside the AI visibility layer. Higher tiers add competitor tracking, share-of-voice trends, sentiment analysis across AI responses, and API access for piping data into your existing dashboards through Looker integration.

Installation is quick. There's a one-click setup for WordPress and Shopify, plus a Next.js package for custom builds. The free tier covers 10,000 events per month on a single site with 30 days of history. Paid plans start at 29 dollars per month and scale up based on event volume, number of sites, and history retention. Annual billing knocks 20 percent off, and there's a 14-day trial on any paid plan with no credit card required.