Rank Compound

Rank Compound is an SEO blog organised around measurement. The tagline commits to three things that most SEO content avoids. What actually moved rankings, measured, with the failures shown.

The failures clause is the meaningful one. SEO advice is unusually prone to survivorship bias, because the tactics that did nothing quietly disappear from the write-up and the one that coincided with a ranking gain gets the credit.

What It Is Set Up To Cover

Content-led SEO with an emphasis on compounding returns rather than quick wins, and on measuring whether a change did anything at all.

Published in twelve languages, with indexed paths for Spanish, French, German, Japanese, Korean, Chinese, Portuguese, Hebrew, Hindi, Indonesian, and Vietnamese alongside English.

Where It Is Right Now

Homepage, about page and author page are live. The archive is still filling, so there are no measured experiments published yet.

The measurement standard is stated policy and nothing more until posts exist to check it against.

Who It Is Aimed At

People doing their own SEO who want to know whether a tactic was actually responsible for a change.

Anyone tired of case studies where the methodology is missing and only the win is reported.